Queenswood Rebrand
Queenswood is a natural foods wholesaler based in the South West.
The brief for the rebrand required subtle changes to appeal more to the modern customer. as an established brand the client was keen to keep some key elements such as the Queenswood 'Q'. this branding would also then be brought into the new zero waste station brand 'ZERO by Queenswood.' As a marketing team we all submitted initial ideas for the rebrand and my concept was chosen by the board to progress with.
When updating the logo I aimed to soften the text of the custom font and modernize the 'Q' with small graphic illustrations of nuts and seeds.
Type of Work: Client at HFG Date: February 2022
ZERO by Queenswood
ZERO by Queenswood is a retail zero waste brand offering packaging free products giving customers control and autonomy. The customer simply brings their container with them (or they can pick up a paper bag in store), fill up with their choice of product, weigh on the digital scales, print off the label and take this to the till to pay.